Although digital signage has become affordable in the recent past, why go through the whole ordering process all over again?
After installing a digital signage system, you hope that it will last for several years without the need for repair or replacement. The cost of repair/replacement every year can be high especially if you are deploying to multiple locations. Although digital signage has become affordable in the recent past, why go through the whole ordering process all over again? As such you need to future-proof your digital signage. Below are three tips you can use to future proof your digital signage.
1. Buy a commercial device rather than a consumer device
Consumer devices can tempt you due to their low market prices. Notably, when it comes to consumer devices, all you need to do is purchase a big TV screen and use it as your digital signage. However, by doing this, you might end up paying huge amounts in the future in terms of maintenance and repair costs.
On the other hand, commercial displays are specially built to be used for digital signage. This means that they can support 24/7 usage without issues. Also, with commercial displays on commercial devices, you are guaranteed of professional help when it comes to installing and maintaining the system from reputable digital signage vendors. In this regard, a commercial device can save you money and time.
2. Know what you are looking for
For your display to work on your desired projects, you should have a clear idea of what you are looking for. This will ensure that your tasks are accomplished without any hitches. A case example is if you want a display that will dazzle your visitors in a corporate office. In such a situation, you should consider investing in a good display. This will ensure that your office looks aesthetically pleasing for a long duration of time. With a clear idea of the goal of your signage, you will settle for a solution that will last.
3. Have an excellent content strategy
Without a proper content strategy, even if you go for an expensive commercial display, it will still be useless. To make sure that it remains effective for a long time, you should have a good content strategy. Your strategy should answer the following questions:
· Who will be making the content?
· After how long will the content be updated?
· Which content management software will be used?
· Will you have the appropriate resources for content management and updates?
· In what way will the content connect with the audience?
· Can your target display handle the content?
If your strategy answers these questions, then you can proceed to purchase digital signage. If you have any additional questions, contact truDigital Signage to help you with each step of your digital signage project.
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Still not convinced that digital signage is one of the most versatile advertising tools out there? We have a company that might change your mind. KSI has been with truDigital since early 2021, and this marked their first foray into digital signage. Luckily, they loved what they saw and are still around today.
truDigital has a vast number of clients that love our digital signage. We recently spoke with one of our favorite customers, Moore’s Electrical and Mechanical, to see how they put truDigital to use.