BiRite Foodservice: Distributing Food with Digital Signage

BiRite Foodservice Distributors is a third generation, family-owned, food service company serving over 2,500 local restaurants, hotels, caterers, and universities throughout the greater Bay Area and Sacramento areas. For over the last 57 years, they have been committed to serving their community with quality products, timely deliveries, and competitive pricing. 

Since its inception, BiRite has grown from a small business to now employing over 300 people. Communication across its state-of-the-art, energy efficient 238,000 square foot warehouse is critical to both employees and customers to keep things running smoothly. Finding an easy-to-use digital signage platform was important for welcoming customers and sharing employee announcements, social media, and weather updates throughout the facility. 

One of the features BiRite’s marketing team likes best with truDigital is the ability to freeze or hold a certain slide within a playlist. This functionality enables them to freeze a welcome slide for a specific account, ensuring it is stagnant and displayed during their scheduled visit to the warehouse or professional test kitchen.

Some more specific ways BiRite Foodservice Distributors uses truDigital includes: 

• Broadcasts live weather and news updates  
• Promotes its Facebook and Instagram accounts via truDigital social media integrations 
• Utilizes the Google Slides integration to display a welcome message for guests
• Shares corporate initiatives and announcements
• Uses the truDigital Happy Birthday template for celebrating employees on their big day 
  

Thank you to BiRite Foodservice Distributors for allowing us to highlight their digital signage experience with truDigital.