What is Digital Signage?

Digital signage is a subset of signage which adopts diverse technologies to display digital images, video, and information which are found in public places.

What is Digital Signage?

Digital signage is a subset of signage which adopts diverse technologies like LED and LCD to display digital images, video, and information which are found mostly in public places. They represent large description on the screen displaying a particular content or images of your business- to reach out to potential customers and engage all consumers of the particular product or service. This comes in many sizes depending on the choice of the business owner or expertise of the digital signage provider.

All those TV screens you see in public places like stores, restaurants, and others are what make up Digital Signage.

Why truDigital?

We are proud providers of digital signage for your business- to introduce your services to prospective customers, promote your services for some pretty ROI and profit. The basic thing we require is the understanding of your business need.

truDigital bank on the wealth of professionals we have as well as well equipped and up-to-date software to get you into the global space. We are proud to identify with the large sphere of the Digital Signage domain.

truDigital is passionate about the creation of intelligent, mouth-watering and thought-provoking digital solutions; all targeted at increasing sales, supporting brands, providing a bettered audience experience and providing a firm support for your business goals. Our digital signage is readable; carry heavy visual content and interesting presentation.

In case you do not know, one easy way to enhance customer involvement with your business is to incorporate Signage displays. Meanwhile, in the process of selecting the size and content, business owners or concerned persons might find it difficult installing a digital signage; coupled with the large number of providers to choose from.

Look no further, truDigital is poised to attend to all of your concerns and requests while we treat appropriately and yes, we are affordable.

We help you identify your needs, especially the ones you cannot entirely provide answers to. In a bit, we can establish how many screens would be sufficient to deploy, the timeline of deployment, your budget, and your content style/concept.

With digital signage, a powerful as well as a flexible means of communication on a dynamic screen that displays your digital stuff to the public

Digital Signage Components

Consequently, the following categories sum up as the digital signage network:

1. Hardware: These are the touchable, physical components of the setup such as screens, mounts, network components, among others

2. Content: This is the major focal point which accounts for an ongoing cost, as the content has to be kept fresh, relevant, and up-to-date.

3. Software: These are the components that perform the background functions in getting the content displayed via media players.

4. Installation: This, simply put, is the installation process from the first stage to the final

Digital Signage Software

The software functions via an internet connection, in which there is a delivery of the purposed media content to digital screens. With the software, which we adopt at truDigital, you can grow your revenue, reduce costs and get your brand reinforced shortly. We help you manage, control, schedule and update your desired content and establish your digital signage with the software.

This software comprises:

1. Media player software: which performs the basic function of media files playback with the CPU and GPU on the computer the software is built on.

2. Content Management/distribution software: Simply put, the CMS allows for the user interface to upload, organize content, and create certain rules that guide playback while the content is eventually distributed to media players.

3. Device management software: Remotely managing the network is critical to digital signage network success if you desire to have many screens at several places.

4. Content creation software

In conclusion, according to a research forecast, the digital signage market is expected to grow to over $24 billion by 2020 from $15 billion. Hence, the need to identify with truDigital for your digital signage deals and be a part of the success.

See it in Action

Get a free, no-pressure demo of our unique platform and find out how it can transform your business.

demo-meating-icon
Step 1. Request a demo
select-options-icon
Step 2. Select a plan
setup-icon
Step 3. Set up your signage
maximize-icon
Step 4. Maximize your results!

Latest Articles

Digital Signage Success: 10 Essential Dos and Don'ts for Maximum Impact

Digital signage is a powerful tool for modern visual communication, helping businesses engage their audience, share information, and create memorable experiences. With features like cloud-based updates and dynamic displays, it outshines traditional signage by delivering real-time content tailored to specific audiences. However, to maximize its impact, businesses need a clear strategy that includes setting objectives, designing optimized content, and maintaining proper hardware. Avoid common pitfalls like overcrowded displays or poor placement, and focus on fresh, relevant content that aligns with your goals. When done right, digital signage, such as the solutions provided by truDigital, becomes a critical asset for effective branding and communication.

Tutorial

Transform Your Static Displays Into Dynamic Communication Powerhouses

Simplify content updates across all your locations with effortless remote management, create data-driven displays tailored to your audience, and gain actionable insights to optimize performance. Built for scalability, truDigital ensures consistent messaging while simplifying operations for multi-location organizations.

Tutorial

10 Critical Warning Signs Your Digital Signage is Failing: What to Watch For

Is your digital signage sending warning signals you're missing? Most display failures don't happen suddenly—they develop gradually through subtle signs that often go unnoticed until it's too late. Recognizing these early indicators can save you from costly emergency replacements and unexpected downtime.

Tutorial